Dr. Michael Guiry

 

​

Dr. Michael Guiry is an Associate Professor of Marketing at the University of the Incarnate Word in San Antonio, TX, USA. He has a Ph.D. in Marketing from the University of Florida, an MBA from Duke University, and a B.S. in Agricultural Business Management and Marketing from Cornell University. His research on medical tourism focuses on brand positioning, service quality, risk perceptions, and consumer decision making. Dr. Guiry’s medical tourism research has been published in such journals as Health Marketing Quarterly, International Journal of Behavioural and Healthcare Research, International Journal of Health Care Quality Assurance (in press), International Journal of Leisure and Tourism Marketing, Journal of Healthcare Administration Education (in press), and Journal of Tourism Challenges and Trends. He has presented his research at conferences in India (IMTCA 2012), Croatia, Cyprus, Finland, and the United States, and taught Master level medical tourism courses in Azerbaijan and Austria.